Giving of gift cards has become a very popular trend that may never see a slow down. At first it seems as if it is a very impersonal gift, however, when the bearer of said gift is thoughtful in their selection of where the gift card comes from, it can be seen as a blessing in disguise.
The Pizza Hut gift card would be one that I would give to someone who, first, enjoys the food there. Next consideration would be the busy family who enjoys the food, but likely can’t afford to eat out often. The main reason for being so careful about giving them is that a large percentage of gift cards expire before the recipient ever thinks to use them, which means more profits for the company and less of a deal for the consumer. A gift card from a restaurant is one that would most likely be used first, since going out to eat is more of a reward to the family. One from Pizza Hut would, more likely than some, to be used due to their constant specials, take out menu, and kid friendly atmosphere.
The card can be used for anything on the menu (obviously), so one would be more likely to get something that they wouldn’t normally try. This is beneficial to the one using the card, because even though Pizza Hut is so well known for their wide variety of pizzas, they also have a large menu of other tasty meals, as well as a salad bar. For the restaurant, it is beneficial because people using a gift card tend to spend more than they would without one. They look at the gift card as money they didn’t have and will usually still spend some of what they would have anyway.
I would love to receive these gift cards for the above reasons, but also because it in some ways eliminates having to decide where to go out to eat. If I had a gift card for Pizza Hut, I would most likely go to Pizza Hut, rather than somewhere I had to pay for the whole order in cash. If planning a vacation, keep in mind that these cards can be used at any of the restaurants and can be a big budget saver. While traveling, feeding ones family can chew (no pun intended) into the allotted amount of cash very quickly. When given a gift card of any sort, call the number on the back to find out when it expires and write that date on the card itself. You can save your family and the card giver a lot of money that way.